VIVA! FESTIVAL

VIVA! Festival takes place every summer in Locorotondo, in the heart of the Itria Valley.
 

Created as a cultural project that brings together music and territory, VIVA! Festival is much more than a simple music event: it is an immersive experience where electronic music, contemporary songwriting, and international sounds come together.

The festival stands out for its strong visual and sensory identity, where olive trees, trulli, masserie, and rural landscapes become an integral part of the show, transforming the valley into a vast open-air stage.

Over the years, it has hosted both Italian and international artists, building a reputation as an innovative event with a European outlook, capable of blending musical culture with the enhancement of the local territory.
 

For 2026, marking its tenth anniversary, the festival will take place on:

• July 31 – August 1, 2026 (main concerts)
• August 2, 2026 (special sunrise event)

The program is usually divided into:

• Main evenings featuring international live performances and DJ sets
• Side events and immersive experiences
• A suggestive sunrise concert, accessible with a full festival pass

The result is a festival that combines energy, musical research, and a unique atmosphere, becoming a reference point for those seeking a more curated and less mainstream experience compared to traditional summer festivals.